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Mktg 3301 – ontela Picdeck Case Memo Ontela PicDeck Case MemoMKTG 3301Sarah Dierker10-19-151. Introduction/Key IssuesTechnology start-up Ontela has developed PicDeck, which allows users to transfer images from their mobile phones onto computers, email accounts, and other networked devices. The service is less complex and simpler than other existing methods of photo transfers, and Ontela believes.