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Marketing Shapes Consumer Needs and WantsEssay Preview: Marketing Shapes Consumer Needs and WantsReport this essayMarketing Shapes Consumer Needs and WantsPaul GirouxLiberty UniversityStrategic Marketing ManagementBUSI 520-B02May 29, 2011Marketing Shapes Consumer Needs and WantsMarketing influences consumers by raising consumer awareness. For example, senior citizens receive mail catalogs full of products with descriptions written to shape their perception.
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