Pages • 3
Gap Identification in Service Market Essay Preview: Gap Identification in Service Market Report this essay [pic 1]ContentsService Company Background (Virgin Active): Brief History: Current Company Missions and Values: Gap Identification: Customer Gap: Not knowing what customers expect (Gap1): Not delivering to service designs and standards (Gap3): Not matching performance to promise (Gap4): Closing the Gaps: Proposed App: App Design: How the gaps are closed Customer gap Gap 1 Gap.