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Introduction to MarketingChapter 1 : Introduction to MarketingThe learning objectives for this chapter include:provide an overview of marketing and the marketing processrecognise that marketing involves a mutually beneficial exchange of valuediscuss the importance of ethics and corporate social responsibility in marketingexplain the elements of the marketing mixdiscuss how marketing improves business performance, benefits society and.
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Beneficial Exchange Of ValueBuilding Block Of The Marketing ProcessSet Of Institutions