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Shopper Trends Case Study Analysis Cheryl Ng Xin YiA0143961ACase- Shopper TrendsAnalysisSheng SiongStore Equity: 1.1 to 1.5 from 2005 to 2006. This shows that Sheng Siong is having rapid growth in brand loyalty. Demographic Profile: Strong in Malays (14%), Weak in Chinese (69%), Strong in Blue Collar workers (23%), weak in PMEBs (25%), Strong in Married.