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Business Plan for Shine Bookkeeping and Payroll Services Pvt Ltd Essay Preview: Business Plan for Shine Bookkeeping and Payroll Services Pvt Ltd Report this essay Contents1.0 Executive Summary 2Owner Profile 32.0 Terms of Reference 4Background and Findings 7Project Objective (SMART): 72b. Mission and Vision Statement 83.0 Market Analysis Summary 9Marketing Plan 10Target Market Segment Strategy 11Objective 144.0 Research and Findings 155.0 Recommendation 156.0 Conclusions. 157.0 Appendix 15Table: Break-even Analysis 24Chart:.