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Dr. Pepper Snapple Group, Inc. Case Alisha PearcyMSBA 5600-001Case One: Dr Pepper Snapple Group, Inc. In late 2007, “Dr. Pepper Snapple Group, Inc. was the only major domestic nonalcoholic beverage company in the United States without a significant branded energy drink of its own” (Kerin & Peterson, 2013, p. 91). When beginning to think of how.