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Marketing Principles CaseCover pageSubject: Marketing PrinciplesProgram/Intake: FTDipBA21Name: Liu yuwei(CT0213500) Yang shaojiaying(CT0213954) Lu yucheng(CT0205824) Ruan genxian(CT0204131 )Date: April 2nd, 2015Company: Singapore Airline SingaporeIntroductionSingapore airline is one of the largest airline company in the world, Singapore Airlines has been founded in 1972, offering the high standards of services.