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Sirius Satellite Radio Marketing PlanEssay Preview: Sirius Satellite Radio Marketing PlanReport this essaySirius Satellite Radio, Inc.SITUATION ANALYSISCOMPANY BACKGROUNDSIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to.