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Plus Size Case StudyPlus Size Case StudyDominic FosterDr. Sujata R.Consumer BehaviorNotre Dame de Namur UniversityOctober 5, 2016Plus Size Case Abstract The Plus size industry has become a major player in the world economy. They have grossed $1 billion dollars in 2014 and sense grown, and is now in 2016 worth a shocking $20.4 billion dollars (Business.
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