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Volkswagen – Skoda Business Plan BUSINESS PLANCHAPTERSEXECUTIVE SUMMARYENVIRONMENTAL ANALYSISTHE COMPANYTHE PRODUCTTHE MANAGEMENT TEAM MARKET RESEARCH AND PLANEXECUTIVE SUMMARYThe automobile industry is experiencing a dramatic transformation that will forever alter the way both new and used vehicles are marketed and sold as consumers change their operational structure and methods. Volkswagen – Skoda has recognized these shifting dynamics and.