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Pepsico Join now to read essay Pepsico PEPSICO, INC. Overview PepsiCo before 1997 was a company with businesses competing in three different industries: beverages (Pepsi-Cola), snack foods (Frito-Lay), and restaurants (Taco Bell, KFC, Pizza Hut). The company’s competitive success in the three industries mentioned above can be attributed in the ability to create a distinctive.