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Niser Niser In September 1994, Quaker Oats Chief Executive Officer William Smithburg sat in his office discussing with Don Uzzi, the current President of Gatorade North America (a Quaker Oats Subsidiary) about the potential for acquiring the Snapple Beverage Corporation. Gatorades growth had slowed, and the combination of Snapple with Gatorade would make Quaker Oats.