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Characteristics Affecting Consumer Behavior Characteristics affecting consumer behavior: customers of every religion, culture and social class purchase it even low-income people. Households and families purchase Rooh Afza, some customers purchase because of their superstars like Shahid Afridi and Junaid Jamshed advertise it. health conscious people also buy it frequently. Buying Decision Behavior: customers have habitual.
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Analysis Of The Consumer BehaviorEnergy Drinks ReachesRooh AfzaSocial Class Purchase