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Auction SitesEssay Preview: Auction SitesReport this essayEconomics, Psychology, and Social Dynamics of Consumer Bidding in AuctionsAmar Cheema, Washington University in Saint Louis *Peter T. L. Popkowski Leszczyc, University of AlbertaRajesh Bagchi, University of Colorado at BoulderRichard P. Bagozzi, University of MichiganJames C. Cox, University of ArizonaUtpal M. Dholakia, Rice UniversityEric A. Greenleaf, New York UniversityAmit.