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Social Media and Its Role in Marketing Essay Preview: Social Media and Its Role in Marketing Report this essay [pic 1]NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELASCHOOL OF MANAGEMENTABSTRACT SUBMISSION ON – SOCIAL MEDIA AND ITS ROLE IN MARKETINGSubmitted By- Akash Upadhyay317SM1032Introduction-Social media is a PC based advancements that aides in the creation and sharing of data, thoughts,.