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Louis Vuitton Brand Audit Contents Overall Presentation of Louis Vuitton 1.1 Historical background 1.2 Main figures External evaluation 2.1 Main contextual elements: PESTL 2.2 Competitive environment 2.3 Consumer trends 3) Internal evaluation 3 .1Target consumers 3.2 Positioning 3.3 Brand Identity 3.4 Product strategy 3.5 Pricing strategy 3.6 Distribution strategy 3.7 Advertising strategy 3.8 Promotion, Public.