Marketing Research – Spa Goers Marketing Research – Spa Goers Table of Contents Executive Summary…………………………………………………………………………….3 Background of Study……………………………………………………………………………..4 The Importance of the Project…………………………………………………………….4 The Management Decision Problems……………………………………………………..4 Research Objectives………………………………………………………………………………5 Research Methodology…………………………………………………………………………….6 Sampling…………………………………………………………………………………..6 Questionnaire Design……………………………………………………………………..6 Data Collection Method……………………………………………………………………6 Problems Encountered During the Fieldwork Procedure…………………………………6 T-Test Analysis……………………………………………………………………………………8 Managerial Applications…………………………………………………………………………9 Limitations and Conclusions…………………………………………………………………….10 Executive Summary This report examines.
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