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Specialized Bicycle ComponentsEssay Preview: Specialized Bicycle ComponentsReport this essaySpecialized Bicycle ComponentsCompany Background:With the company slogan of “Innovate or Die”, Specialized Bicycle Components was founded in 1974 by Mike Sinyard. Specialized Bicycle Components who is one of the major manufacturers of bicycles and bicycle equipment is situated at Morgan Hill, California, USA. In 1978 and 1979.