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EthicsEthicsTHE ETHICAL AND SOCIAL RESPONSIBILITIES OF THE ENTREPRENEURETHICS – study of moral obligation involving the distinction between right and wrong.BUSINESS ETHICS – The rules how entrepreneurs ought to behave.The ethical behavior required of entrepreneurs is determined by the following:the publicinterest groups;business organizations; andthe individuals personal morals and valuesFactors Influencing Ethical Behaviorthe situation;reward system;individual differences; andother.