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Grapefruit Soft Drink Essay Preview: Grapefruit Soft Drink Report this essay Case analysis DP7UP/Squirt As a brand under the Dr Pepper/Seven Up, Inc, Squirt is a caffeine-free, low-sodium, carbonated grapefruit soft drink. It is unique and seems to “squirt onto the tongue just like squeezing a grapefruit”. However, some data shows Squirts market appeal has.
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