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Krispy Kreme Essay Preview: Krispy Kreme Report this essay Krispy Kreme Introduction: This is a case study of Krispy Kreme Doughnuts and changes in management strategy to address stagnant sales. The first Krispy Kreme Doughnut shop was opened in Winston-Salem, North Carolina, by Vernon Rudolph. Vernon first sold his doughnuts (which were made with a.