Canadian Blood Services W11531 CANADIAN BLOOD SERVICES Ron Mulholland wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation.
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Canadian Blood Services – Case Analysis EXECUTIVE SUMMARYCanadians have been donating blood through Canadian Blood Services (CBS) since 1998. Since its inception, CBS has had to work hard to improve the public’s trust in blood transfusions due to the contamination concerns of the 1980’s. To date, the trust level has increased to 80% among Canadians..
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