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Psychological Factors Influencing Customers’ Buying Behavior on Selecting a Holiday Destination Final Year Project#3 Project ReportPsychological factors influencing customers’ buying behavior on selecting a holiday destination – A Case On ThailandMo Yu Xuan003TH013Adv. Diploma in Business(Hospitality & Tourism Management)Artem Diedkov14 April – 16 June 2015Content1. Introduction —————————————————————————— 31.1 Background of Study 1.2 Statement of Research Objectives 1.3 Structure.