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Case Study On Amazon Essay Preview: Case Study On Amazon Report this essay Case Study MG495 TO: Jeff Bezos, Founder & CEO, Amazon.com DATE: 04/06/08 SUBJECT: Amazon.com Analysis EXECUTIVE SUMMARY Amazon.com was founded as an online bookstore in July, 1995 and went public in May 1997. In June, 1998 Amazon.com launched its music store. Since.