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Urban Outfitters Continuing Case Study Assignment #2 – Urban Outfitters Continuing Case Study – Marketing a Business June 01, 2011 Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because, in the case of Wal-Mart, it operates on.