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IcedelightsEssay Preview: IcedelightsReport this essayICEDELIGHTSOPPORTUNITY: European-style cafe/ice cream shop selling beverages and frozen “homemade” desserts.Advantage: Icedelights has mastered the process of freezing the ice cream and built an impressive organization. Franchise with the goal to maintain quality operation (slow growth) Standardize operations. Competitors: Big players.Trend: “gelati” Italian ice cream. However, no actual proof of how.
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