Pages • 2
Crm – Customer Relationship Management Essay Preview: Crm – Customer Relationship Management Report this essay COLOGNE BUSINESS SCHOOL (CBS)Loyalty Programs. Ebay PlusTerm paper for “Customer Relationship Management” Winter Semester 2015Lecturer: Prof. Dr. SchallehnAnastasiia KukovaMA 15 in International Business / Financial ManagementStudent-No. 1155500010List of contents1. Introduction 2. Loyalty in CRM 2.1 Key objectives 2.2 Design.