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Ebay Plus- Loyalty Program Essay Preview: Ebay Plus- Loyalty Program Report this essay COLOGNE BUSINESS SCHOOL (CBS)eBay Plus- Loyalty ProgramTerm paper for “Customer Relationship Management” Winter Semester 2015Lecturer: Prof. Dr. Mike SchallehnStudents Name: Christine HeitmannMaster of Arts in International Business / ConsultingStudent-No. 1155500Table of ContentsTable of Figures 1. Introduction 2. Strategic Customer Relationship Management 2.1. Definition and Importance of Strategic Customer Relationship Management 2.2. Loyalty 2.3. Loyalty.