Clean Edge Razor: Splitting Hairs in Product Positioning Clean Edge Razor: Splitting Hairs in Product Positioning Paramount Health and Beauty Company, holding first position in the race of cosmetics and skin care, promises to present a reusable razor which would be providing unique finishing to the skin, leaving it supple and smooth. This unique presentation.
Essay On Strategic Life Cycle Challenges
Pages • 1
Pages • 1
Clean Edge Razor Background/Situation A group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The.
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