Pages • 2
Situation Analysis: Swot Approach Situation Analysis: SWOT ApproachTaylor CerimelePark UniversityBeginning in the early 1970s, perhaps the most comprehensive and thorough approach that a company could exert while performing a situational analysis was the SWOT approach. The SWOT approach is a strategic planning strategy that explores the company’s potential strengths, weaknesses, opportunities and threats, which formulate.