Essay On Strategies Of German Automotive Industry

Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen COLOGNE BUSINESS SCHOOL (CBS)Marketing Strategies of German Automotive Industry With case studies Audi and VolkswagenTerm paper for Scientific WorkingWinter semester 2014/15Lecturer Name:  Mrs. Dafna Graf Ankit JainB.A. International BusinessStudent number: 1145500030  Table of ContentsIntroduction                                                                                1                                                                                                        Marketing                                                                                12.1 Marketing Definition                                                                 12.2 Developing Marketing strategy to create customers                                1Marketing mix                                                                        2                                                                        Aspects.