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Ducati Case Essay Preview: Ducati Case Report this essay Manu Harley Davidson Country Major American Manufacturer (>650cc) market Strength Dominated U . S heavyweight manufacturer. Prototypical example of “lifestyle” company. Represented freedom and rebelliousness. Had strong branding . Offered 23 models in 4 major families ranging from 5,595 to 20,360. Strong in Cruiser market 2000.