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Apple Case SITUATION/FACTS In 1997, Apples stock traded at $7, which was its lowest price per share. Steve Jobs returned to Apple as CEO in September of that year toturn around the company he created twenty years earlier. Ten years later,In May 2007, Apple stock trades at an all-time high of $110 per share. Apple.
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Apple Inc. Steve JobsApples StockSeptember Of That Year ToturnStrong Brand Heritage