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Colgate PalmoliveEssay Preview: Colgate PalmoliveReport this essayColgate Palmolive Company ÐŽV The Precision ToothbrushThe toothbrush market was divided into three segments: super-premium, professional, and value brushes. The retail prices for each segment by 1992 were as follows: Super-premium ÐŽV between $2.29 and $2.89Professional ÐŽV between $1.59 and $2.09Value ÐŽV averaged at $1.29By 1992, super-premium brushes accounted.