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External Analysis Research Paper Essay Preview: External Analysis Research Paper Report this essay II. External Analysis 5 competitive forces Competition = MODERATE GlaxoSmithKline Philippines (Celine) Unilab (Enervon) Pfizer (Centrum) Intermed Marketing Phils. (PEDCEE; Memorx) Competition is given a “Moderate” rating due to two offsetting reasons. The first reason which gives the competition force a strong.