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Memory Essay Preview: Memory Report this essay MEMORYDefine memoryInformation processing system.Encoding, Storage and Retrieval. What is involved in each process?Automatic vs Effortful encoding.Atkinson – Shiffrin model.What are structural features of this memory model?What are controlled processes?Sensory Memory. How does it process sensory information? What happens if the information is not attended to? Iconic and Echoic Memory. What.