Essay On Study Of The Effects Of Heavy Discounts Policy

Study of the Effects of Heavy Discounts Policy by Koutons over Brand Image and Purchase Behavior By: Shely Yadav MBA, IIT Kanpur Table of Contents Acknowledgements………..……………………….…………………………………..…2 Abstract………………………………………….…………………………………..…..3 Executive Summary………………………………………………………………………..4 Introduction………………………………..……………………………………………..5 About Koutons……………………………………………………………………5 Background…………………………..……………………………………………6 Problem statement………………………………………………………………….9 Hypotheses formulation…………………………………………………………..11 Methodology………………………………….………………………………………….12 Research design……………………….………………………….………………12 Variables and Parameters for analysis.…………………………………………..13 Results……………………………………….…..………………………………………15 Respondent analysis………………….………………………………………….15 Data analysis………………………….….……………………………………… 17 Discussion…………………………………….………………………………………….22 Conclusions………………………………….…………………………………………..26 References…………………….………………………………………………..………..28 Appendix:.