Procter and Gamble Co Student InformationGrade/MarksNameIDNgo My DuyenE1400022Nguyen Thanh HuyE1400032Tran Nu Huyen MyE1400044Pham Bao NgocE1400051Nguyen Man NhiE1400086Cao Ngo Thanh PhatE1400092Module/Subject InformationOffice AcknowledgementModule/Subject CodeMKT101Module/Subject NamePrinciples of MarketingLecturer/Tutor/FacilitatorMid-term ExamDue Date8/12/2014Assignment Title/TopicMarketing for new product..Word Count4090Signature:Date:Mail:Feedback/CommentsMain StrengthsMain WeaknessesSuggestions for improvementGrader’s signatureStudent acknowledge feedback/commentsStudent’s signature:Date:Date:[pic 1] [pic 2][pic 3]ContentsI) INTRODUCTION 1) 2) Introduction to the assignment II) SWOT ANALYSIS III) SEGMENTATION AND POSITIONING STRATEGY 1) Market Segmentation 2) Target Market Segment Strategy 3) Market.
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