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Jollibee Join now to read essay Jollibee 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonalds? Jollibee initially built up its dominant position on a platform of Five Fs: flavor, fun, flexibility, family atmosphere, and friendliness..
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Dominant PositionEssential ElementsSources Of Competitive AdvantageSubsequent Growth