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Shepard Fairey and Obey PhenomenologyEssay Preview: Shepard Fairey and Obey PhenomenologyReport this essayZack HommelShepard Fairey and OBEY PhenomenologyIn todays busy marketing world advertisements are often focused around their flash appeal bigger and brighter is better. Many companies spell it out in giant letters on billboards with lights and colors to catch a passerbys attention. Millions.