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Summary Digital Marketing & Analytics DMAWeek1: Introduction: Digital Marketing, MetricsArticle 1.1: Leeflang P.S.H, Verhoef P.C., Dahlström P. and Freundt T. (2014), Challenges and Solutions for Marketing in Digital Era, European Management Journal, (32), 1‐12[pic 1]The three (four) potential challenges that are most important for digital marketers:Ability to generate and leverage deep customer insight (2)Managing brand health and.