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Link Between Customer Orientation And Essay Preview: Link Between Customer Orientation And Report this essay Journal of Marketing Theory and Practice, vol. 15, no. 3 (summer 2007), pp. 187—203. ٠2007 M.E. Sharpe, Inc. All rights reserved. ISSN 1069-6679 / 2007 $9.50 + 0.00. DOI 10.2753/MTP1069-6679150301 A long-standing marketing principle is that understanding and satisfying.