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Marketing CaseEssay Preview: Marketing CaseReport this essayMarketing: An activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Core marketing concepts:Needs, wants & demands.Market OfferingsValue, satisfaction & qualityExchange, transactions & relationshipsMarketsThe Marketing process:In first four steps, marketing organisations uncover knowledge about.