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The Relation Between Marketing and Supply Chain Management Essay Preview: The Relation Between Marketing and Supply Chain Management Report this essay MARKETING STRATEGY AND SUPPLY CHAIN MANAGEMENTAnuradha Chatterjee 16125012Harsha Sinha 16125018R Vishnuraj 16125031Rehan Atiqulla 16125033Prajakta Sakpal 16125036Shivam Gupta 16125039Vijay Kumar 16125049Vinayak Modi 16125051AbstractThis paper aims to investigate the growing collaboration between the supply chain of a firm and its marketing strategies, in order.