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Surfside Swot Analysis Exhibit 1: SWOT AnalysisStrengthRespected reputation in the company. Winning the Reader’s Choice Award from 1998-2004.Customers value high quality products and professional service and would often return.Customers are 35-55 married professionals. Consumers value high quality products and professional service.WeaknessHas a low-budget method of advertising.Offers two brands: Jacuzzi and PacificDifficult to keep skilled and.