Pages • 8
Culture In MarketingEssay Preview: Culture In MarketingReport this essayThompson 4th EditionInternational Marketing StrategyIsobel Doole and Robin LoweSocial and Cultural FactorsSocial and cultural factors influence all aspects of consumer and buyer behaviour. The difference between these factors in different parts of the world can be a central consideration in developing and implemting international marketing strategies. Social.