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Calyx Flowers Case StudyCalyx Flowers Case StudyProblem:Despite high margins and relatively low marketing expenses, Calyx Flowers is underperforming in sales to its current heavily female demographicSegmentation & Targeting Strategies:1. Direct sales to hotels and resorts – new sales segment+ Most larger hotels and resorts work with high end distributors and growers for floral purchases+ Capitalize.
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53,119,000Current Portion Of Long Term DebtHigh MarginsNew Sales SegmentTarget Dyi Bride