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Pepsico. Segmentation and Target Market Paper Leonore Regis MKG 571Segmentation and Target Market PaperPepsiCoPepsi-Cola was created in the 1890s by pharmacist Caleb Brandham. In 1965, Frito-Lay and Pepsi-Cola merged to become PepsiCo. PepsiCo has 19,000 employees and reports sales of $510 million. Over.