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Peds Inc. Essay Preview: Peds Inc. Report this essay 1 EXECUTIVE SUMMARY 2 CURRENT SITUATION AND TRENDS 2.1 The Bicycle Market Micro Level Analysis on the Market Side 2.2 Marketing Research and Forecasting 2.3 Market Segmentation Segmenting Demographically Segmenting Geographically Conclusions of the Market Segmentation 2.4 Analysis of the Competion Porter’s Five Forces to assess.